Sep 2026 to present
Leads growth for a creator-led marketing agency working across Web3, crypto and iGaming.
- Social, content and community growth across client campaigns.
- Campaign planning, team coordination and performance reporting.
Alexei Udall
I build growth for AI and complex markets.
Commercial operator across AI, crypto, and SaaS. Seventeen years building revenue, partnerships, and adoption for technology that needs a clear route into the market.
Growth leadership
Head of Growth at M3TA Media and Head of Marketing at Teneo Protocol. Advised 40+ projects.
See my experience →Global partnerships
Former Head of Partnerships at Yield Guild Games and Head of Partnerships & Investments at KAP Games.
Explore the work →Products I've built
MCP Rack, agent tools and browser games. Practical builds you can explore and use.
Explore the projects →What I do
Commercial depth for markets still taking shape.
I build growth at the intersection of crypto and AI. I turn complex technology into clear value for users, partners, and investors through data, partnerships, narrative, and hands-on execution.
See the full background and working stack →- 01AI-driven growth systems for Web3 products
- 02Data-informed token design and retention
- 03Partner ecosystems across VCs, exchanges, infrastructure, and developer communities
- 04Community-led GTM, content, and live events
Career highlights
The roles behind the work.
Fourteen years across sales and partnerships, five-plus years in SaaS, and hands-on crypto experience since 2017.
Apr 2026 to present
Teneo Protocol
Head of Marketing
Leads marketing across AI-agent infrastructure, product adoption, partner-facing GTM, community, campaigns, and product narrative.
- Built AI-assisted research, content, campaign, and operating workflows across the organisation.
- Owns product education and market positioning across consumer and developer audiences.
2025 to 2026
Synternet
Head of Growth
Owned acquisition, activation, retention, and monetisation across an AI product suite.
- Built GTM and ecosystem expansion playbooks.
- Designed referral and ambassador growth loops.
2021 to present
Metaverse Solutions
Founder & CEO
Built a full-cycle advisory and contracting practice for emerging-technology teams.
- Generated €326k across 40+ mandates from 2023 to 2025.
- Historically served as the contracting entity through which several embedded operating roles and mandates were delivered.
2023 to 2025
KAP Games
Head of Partnerships & Investments
Led partnership strategy across a Web3 gaming ecosystem and supported onboarding of 200+ games.
- Sourced, negotiated, and managed developer, platform, and technology partnerships.
- Built investment strategy and diligence processes.
2021 to 2023
Yield Guild Games
Head of Partnerships
Ran global strategic partnership initiatives in an early, fast-forming market.
- Managed game, chain, platform, and ecosystem relationships.
- Executed co-marketing, community activations, and market representation.
2008 to 2021
Commercial foundation
Sales, systems & account leadership
Built the conventional commercial base underneath later emerging-market leadership.
- Five and a half years selling CRM, ERP, SaaS, and business systems to Irish companies.
- Sold digital advertising and websites to SMEs and ran full-cycle recruitment.
Network and market access
Relationships across founders, investors, platforms, and ecosystems.
I have spent years building relationships across AI, Web3, founders, investors, creators, platforms, and ecosystem operators. That includes a growing AI network and access to a broad investor network. I use those relationships selectively for partnerships, market learning, distribution, and commercial access.
- Founders and operators
- Product insight, GTM collaboration, and category learning.
- Investors and venture
- Market intelligence, strategic conversations, and access across a broad investor network.
- Platforms and ecosystems
- Infrastructure, exchanges, developers, creators, and community distribution.
Selected case studies
Experience, decisions, outcomes.
Three closer reads on commercial systems, ecosystem partnerships, and applied AI.
Metaverse Solutions: a repeatable advisory engine
A hands-on advisory practice that converted trust, specialist market knowledge and full-cycle execution into measured revenue growth.
Read case study →KAP Games: partnerships, distribution and investment strategy
Partnership and investment leadership for a games distribution platform operating across developers, platforms, technology providers and capital.
Read case study →Yield Guild Games: global partnerships in a category-defining market
Global partnership leadership for an early category leader, connecting game developers, blockchain platforms, ecosystem stakeholders and a large community.
Read case study →Applied AI: systems I use every day
A governed system for research, project memory, content, task execution, and multi-agent workflows, used daily rather than built as a demo.
Read case study →For recruiter agents
Structured access, with clear boundaries.
A public read-only MCP server exposes my profile, experience, projects, and writing without touching private notes, contacts, or credentials.
Open agent access →Independent venture
Ten hosted games. One coherent studio.
Rokumon Games is a live browser-games catalogue, player layer and operating system built from the ground up.
Read the Rokumon build story →Building growth for AI and complex technology?
I am open to selective conversations about senior GTM, growth, marketing, and ecosystem roles in AI and agent infrastructure, alongside strategic partnerships and advisory work.